The ‘Now You No’ campaign is a hypothetical education campaign targeted at parents and young school-aged children about consent and body autonomy. The aim is to change parents’ attitudes and give children the knowledge and power to control their bodies and make choices about how they use them in hopes of reducing the shocking rates of childhood sexual abuse in Australia.
Consent is a buzzword, but most people don’t start hearing it until their teens, so there is a huge opportunity to educate children earlier. When people hear the word ‘consent’, they think about sexual consent automatically, but consent is much more than that. Consent education is more than ‘no means no’. It teaches children that permission is essential and that you can always change your mind.
